Why is this important?
It’s intuitive and backed by research: the higher the frequency and quality of communication, the better the execution.
By our own measurements, using Commons to solve certain types of problems is at least 10X faster than using Slack only, or Slack + Zoom. This adds up to many hours per week saved.
Culture development, like friendship development, requires lots of spontaneous interactions over a long period of time. Spontaneous and free-flowing conversations also helps drive creativity.
In our WFH experiment, there hasn’t been a way for remote teams to talk like we do in real life. What if, back in the office, each time you wanted to talk to someone you had to 1) ask for permission, 2) wait for them to respond, 3) decide a tool to use (Slack call, phone call, Zoom), 4) Make the call or send the link, 5) wait for them to answer or enter the room, 6), then talk. That’s 6 steps to talk! And it’s how remote teams have to communicate every day!
At best, the communication tools for remote teams are an inferior substitute for how we communicate in real life. At worst, they leave us feeling isolated and work feeling transactional.
Any friction in communication gets magnified continuously across time and people. Friction also eliminates the possibility of serendipity. The result is fewer casual interactions, and more formal meetings.
Removing the friction required to talk to your team enables interactions that wouldn’t happen otherwise. It also makes communication more fun (friction isn't fun!) and natural -- just like it is in real life.
This has a culture and company-defining impact on work: